10 Most Common Listing Mistakes 

Selling your home can be an exhausting experience. Inconvenient phone 
calls, broker previews, endless showings, price adjustments and the 
possibilities of being stuck with two mortgages are very real concerns for 
many of today’s homeowners. If you’re not adequately prepared, you could 
end up losing hundreds, even thousands of dollars in profit. Oftentimes, the 
right agent can make the difference between a smooth, profitable transaction 
and an unhappy experience. By utilizing the knowledge of a competent, 
qualified real estate professional, you’ll be better equipped to avoid the 
following mistakes most commonly made by sellers: 

1. Refusing To Invest in Potentially Profit-Inducing Repairs: 

It always costs you more money to sell 'as is' than to make repairs that will 
increase the value of your home. Often even minor improvement will yield as 
much as three to five times the repair cost at the time of sale. Your agent 
will be able to point out which repairs will significantly increase the value of 
your home. Even seemingly small “touch-up” jobs can have an impact on the 
eventual sales price. 

2. Failure to Consider Alternative Financing Terms: 

Cash is not always the most advantageous transaction. Income level, tax 
benefits, and current legislation are all crucial factors when considering 
purchase terms. Professional real estate agents are experts in facilitating 
your home transaction. A smart agent will lead you to the path that will 
result in the highest yield. 

3. Neglecting to Provide Easy Access For Showings: 

Accessibility is a major key to profitability. "Appointment only" showings are 
obviously the most restrictive, while a lock box is the least. However, there 
are certain considerations to take into account, such as your lifestyle, time 
frame for the desired sale and the strength of your relationship with your 
agent. The more accessible your home, the better the odds of your finding a 
person willing to pay your asking price. And by developing a trusting 
relationship with your agent, he or she will show the home with your best 
interests in mind. 

4. Settling on a Purchase Price Lower/Higher than Comparable Sales: 

One critical reason to find the right professional is to make sure the property 
is priced appropriately for a timely and profitable sale. If the property is 
priced too high, it will sit and develop the stigma as a “problem property”. If 
it's priced too low, it could cost you considerable profit in the long run. The 
real estate market has subtle nuances and market changes that should be re-evaluated by your agent every 30-45 days to help you maximize your 
return. 

5. Relying Solely On Traditional Methods To Sell Your Home: 

The innovative agent who is willing to offer new strategies for attracting 
homebuyers will always outperform the agents who rely solely on traditional 
marketing methods. As a motivated seller, you should demand around-the- 
clock advertising exposure, innovative lead generation methods and lead 
accountability. In today’s competitive real estate market, these services are 
readily available, and your agent should offer them to help sell your home. 

6. Overdependence on Market Timing & Seasonal Selling: 

Just as a broker who continually follows the trends of a stock, your 
professional real estate agent should be continually following trends of your 
real estate market, a practice that could make you aware if and when the 
market cycle is poised to net you the most money. Although you may hear 
otherwise, the prevailing myth that property sales are seasonal is just that: a 
myth. In any market, real estate is always selling. 

7. Failing to Make Necessary Cosmetic Changes: 

As you’re undoubtedly aware, the prospective homebuyer's first impression is 
all-important in the sales process. An inconceivable amount of home sales 
have been lost to unkempt lawns, cluttered rooms, bad stains, and 
unpleasant odors, all seemingly minor blemishes that ultimately spoiled a 
buyer’s motivation. The easiest way to avoid this costly error is to imagine 
that you are the homebuyer and clean your place from top to bottom. 

8. Wasting Time With An Unqualified Prospect: 

Your agent's responsibility is to screen a prospect's qualifications before 
valuable time is lost. Be sure to align yourself with the right professional and 
eliminate negotiating with unqualified prospects. 

9. Missing an Opportunity by Testing The Market: 

Never put your property up for sale unless you are serious about selling. If 
you’re motivated enough, the right real estate professional will find you 
buyers. If you are flirting with indecision, however, you may just blow the 
sale. 
10. Believing You Are Powerless To Make A Difference: 

Don’t be a spectator in your own transaction: take an active role with your 
agent to see what you can do to facilitate your sale. Networking with 
professional peers and personal friends has frequently resulted in the sale of a home. In fact, you may be surprised how often homes are sold simply by 
word-of-mouth. 
Lou Ann Brannan
Lou Ann Brannan
1250 West Main Street Meriden CT 06451